How I'm writing on 4 social platforms at once (without spreading myself too thin)

I’m writing on 4 social platforms right now:

LinkedIn
Twitter
Substack
Threads

LinkedIn is still my number 1.

But in the background I’m warming up others.

Because you never know what can happen.

Anyone at any point can:

Take a dislike to a comment I make
Report me
And my account is donezo

So it’s smart to get other platforms cookin’.

The problem is spreading myself too thin.

Here’s 4 habits I’ve adapted to grow 4 social platforms at once (without spreading myself too thin):

Habit 1. Prioritize my main platform

Like I said, LinkedIn is my number 1.

I have 150k followers and established myself and get business from the platform often. I create content for LinkedIn first. Then adapt for other platforms.

For example, I’ll write longer form educational content as I know this gets the best outcome on LinkedIn possible for me.

What I post on other platforms comes after that.

Habit 2. Take consistently small steps

I grew my LinkedIn insanely quick - 0 to 100k in 19 months.

(not as quick as these crazy fools doing it in 3 months lol)

I’m never gonna grow the other three platforms that quick, unless I hired help. Which maybe one day I’ll do, but I’m good for now. I want it to be manageable and consistent.

If the time comes LinkedIn crashes, I can decide to shift my focus and go all in on one of the other three.

Simple.

Habit 3. Repurpose content

I tried posting on LinkedIn & Twitter, while writing different content for each.

I burned out on that pretty quick.

I don’t care how prolific you are a writer, that shit is gonna get you one day.

So the best way to overcome that is to simply repurpose from main platform (LinkedIn) to backup platforms (Twitter, Substack, Threads).

Nobody reads everything I post on each individual platform and tbh, I don’t care if they did. It’s my business and I need to run it best for me and my goals.

Some of my favourite Twitter accounts create 3-5 long form threads per week then just repurpose those same threads into:

Short posts
Re-cap posts
Videos

And it’s always helpful because I miss things.

Save yourself the time and effort and repurpose.

Habit 4. Don’t write platform specifics

If I write a piece of content that is specific to LinkedIn, guess what?

I then can’t repurpose that over to other platforms. Because it’s not relevant. So I need to write content that is specific to my niche, not the platform I’m posting on.

For example, what you’re reading right now doesn’t say “here” referring to the platform you’re reading it on.

Or mention any specific tactics that only apply to LinkedIn or Twitter etc.

And it’s pretty dumb to tie your brand to a platform that is not owned by you or in your control