Why Copywriting is the GOAT 🐐

I started freelance copywriting in January 2022.

Before that, I spent 10 years working the 9-5. I went from the ground up:

• I answered phones in customer service
• I got promoted to the marketing team
• I became a marketing administrator
• I analysed data for a living (dream)
• I got promoted to Account Manager
• I created product ads for newspaper clients
• I created offers, wrote headlines, priced products
• I got promoted to Category Manager
• I helped the biz launch a new product line
• I sourced suppliers, negotiated prices, chose product
• I got a new project - launch the marketplace channels
• I drove new sales through eBay and grew the channel
• I got promoted again to Brand Manager
• I managed email, website and catalogue sales
• I oversaw a team of around 10 people

And all in between that I studied marketing, too.

4 professional qualifications, 1 to university degree level.

(I didn’t go to university)

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There is no doubt in my mind that my marketing experience, lessons learned, techniques studied and all of that has made me a better solopreneur today.

This is absolutely my ‘leg up’ on other “influencers” out there.

Not many have 10 years marketing experience. And marketing is a big part of growing a successful business. Something most creators or influencers actually don’t know how to do:

Market or sell themselves.

So they struggle for months/years and go back to employment.

But of all those 10 years learning, working.

One skill stands out from all of it:

Copywriting.

This is the one skill out of all of this that has:

• Helped me write content that generates 10,000,000s of views
• Helped me write content that has driven $1,000,000+ for clients
• Helped me write emails newsletters that make £6,000 in 24 hours

It’s been the driving force for building my business to multi-6-figures, without hiring anyone at any point.

It’s an unbelievably powerful, money making skill that requires:

• No cost
• No design
• No personality

You just need to know how to trigger your readers emotions.

Trigger them to take action.

And this is the difference between someone that can write.

And someone that can copywrite.

I see too many talented creators out there that aren’t making as much money as they should be because they:

• Can’t write persuasive copy
• Feel uncomfortable selling
• Don’t understand the skill

One platitude might get you 1,000 likes.

But one killer piece of sales copy WILL make you £1k/£10k/£100k.

Copywriting is the GOAT.

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